Optimise your adverts to get more job applications
HR officers and internal recruiters wish for more job applications. You write informative adverts and post them to available job boards. But, adverts often fail to attract relevant job applications in the numbers required.
Most job boards want applicants to benefit from relevant job search results. The relevance of your job is determined by proprietary algorithms. So, each job board treats your job differently. How can you optimise your adverts to get more job applications?
Here are some top tips to help lift your job adverts up the search results.
Choose the right Job Title
Use an industry recognised job title that people will search for. Using a title like “Cleaner” rather than “Sanitation Operative” gives your advert a greater chance of discovery.
Repeat the Job Title
The search ranking of your job can be influenced by your liberal use of its job title and other words / phrases. The more you mention a job title, the more likely it is that your advert will be appear in search results. But, beware anti-spam detection. If you go too far, you may hit the spam detectors. A reasonable target is to repeat the job title 3 times per two hundred words.
Tell jobseekers what the job is
It sounds basic, but many adverts start by describing the employer. But, Jobseekers read a job advert like recruiters read a CV. They don’t read it! Instead they scan an advert to qualify whether they should read it.
To get more job applications, you need to spell things out quickly. Jobseekers want to know what the job is, so make sure your first sentence delivers that information. Tell jobseekers what your job is, the scale of it and why you are recruiting.
Avoid adding Contact Details
Job boards can react badly to email addresses, web addresses and even telephone numbers. This is particularly relevant for free job postings on Indeed and others. They want to track jobseeker behaviour and count the number of application clicks. Directing jobseekers away from the job board works against their tracking. Indeed diminishes an advert in search results if you include an email address or URL.
Your advert should read easily
Split your advert up with titled sections and bullet lists. It makes your job advert easier to read. Don’t forget that your advert isn’t being read word for word. Jobseekers scan it to find the information they need to qualify their interest. If you make it easy for them, you might get more job applications.
If your job board prefers plain text, use capitalised text for headers and a character of your choice for bullets. The best Applicant Tracking System will do this for you automatically.
Avoid dirty formatting
Avoid horrible formatting when copying from Microsoft Word. Job adverts look unprofessional when fonts, paragraph structures and colours change erratically. Again, the best Applicant Tracking Systems will manage this for you automatically. Alternatively, copy the text to a plain text editor like Notepad before uploading to your job board.
Use a job analyser built on these and other useful rules. CVMinder ATS has one. It calculates a score, highlights areas for attention and gives remedial advice for each advert.
Among other measures, the CVMinder Job Advert Analyser reviews:
- The structure of the job title
- Job title discovery in the advert body
- Whether attached documents might double up on information collection
- Dirty formatting
- The length of the advert
- Sentence length
- Use of headers and bullets
Want to know more?
CVMinder ATS is an award winning Applicant Tracking System. It manages recruitment from advertising thru on-boarding and is so simple to use. CVMinder ATS is low cost and perfect for employers in Care, Education, Hospitality and other markets. It also helps you to get more job applications by helping you to optimise your adverts. If you want to know more, then please contact us for further details.