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More Applicants with Indeed Apply

Published by Marketing on

Indeed claims that you’ll receive more applicants when using Indeed Apply. But, what is it and why is it useful?

What is Indeed Apply?

To make best use of Indeed Apply, you’ll need a good Applicant Tracking System. This flexible Indeed feature allows Indeed jobseekers to apply for your jobs without leaving their Indeed account. In short, your ATS should give your application form to Indeed so that applicants can complete it there.

By avoiding the jump to an external application form, a barrier is removed. Is it a significant one? Most agree that removing any barrier, no matter how big or small, is welcome. Others suggest that redirecting to their own application form presents an opportunity to reinforce the employer brand. They can do this with video, images and other useful information. Both have a point.

Is Indeed Apply just One-Click Apply by another name?

Thankfully, not. One-Click applications often meet groans of discontent from HR and Internal recruiters. Making a job application too easy invites thoughtless applications from the wrong jobseekers.

Indeed Apply allows the best Applicant Tracking Systems to collect all the information you need. Choices should include CV, personal statement, criminal convictions, equal opportunities, driving license information and more. This is not a one-click application because the jobseeker must complete everything before your ATS receives it.

Will we get more applications with Indeed Apply?

The most motivated jobseekers will jump through rings of fire to apply for your job. So, to answer this question, let’s focus on those who waiver.

Some employers in Hospitality, Leisure and other markets recruit lower skilled workers. They want their applications to be short and sweet. These types of job are perfect for Indeed Apply. Avoiding jumps to external forms removes a barrier and makes applying almost as quick as one-click. However, the best Applicant Tracking Systems, such as CVMinder ATS, collect applicant consent before receiving personal information.

Employers with safeguarding obligations, such as those in Care and Education, may see more moderate improvements. That said, a good Applicant Tracking System should help you to get the best results from Indeed Apply.

Now we focus on CVMinder ATS as a good choice when using Indeed Apply. It gives you options for the depth of information you wish to collect. We also offer some recommended for different scenarios.

Method 1: Indeed Apply Basic

‘Indeed Apply Basic’ captures only the essentials from any applicant. In most cases, you’ll receive only their name, email address, telephone number and CV. Indeed Apply Basic also captures the necessary consents for your receipt and processing of their information.

Each applicant gets an account and each is informed of any outstanding information. Applicants are also instructed on how much time remains to complete their application.

Method 2: Indeed Apply Partial

This is similar to ‘Indeed Apply Basic’, but requests Stage 1 information, as controlled by CVMinder ATS. Each application has 2 potential stages:

  1. The information you collect in your initial application form. It’s the same as the information you would collect using the traditional application approach via a URL.
  2. The information collected during a follow-on period. Applicants must access their CVMinder account to complete this information.

In summary, the information you currently request during Stage 1 is replicated on the Indeed platform.

Method 3: Indeed Apply Max

This is similar to the Indeed Apply Partial. However, Indeed Apply Max ignores the staging of the application. Instead applicants must give you all of the information you request during stages 1 and 2. Work History is acquired from the applicant’s structured CV, as created on Indeed. Unfortunately, gaps in work history are not yet detectable on Indeed. However, the candidate can access their account to complete these sections if required.

Some Indeed Scenarios

Here are some scenarios that might help you to decide which method suits you best.

Scenario 1: A Hospitality Company

A Hospitality company wants to make it easier for Indeed applicants to apply for its vacancies. You request a CV, Personal Statement and the answers to a few questions. All the information required can be requested in one stage.

Recommendation: The hospitality company should choose ‘Indeed Apply Partial’.

This will allow Indeed users to start and finish a full application without leaving their account. Their CV and personal statement is often prepared, leaving only your questions and consents to deal with.

Scenario 2: A Care Company

A Care company wants to increase the number of applications it receives from Indeed. The company collects comprehensive information from each applicant. However, it splits applications into 2 stages.

During Stage 1 the care company collects only a CV, personal statement, answers to specific questions, UK working status and disability information. As a Disability Confident employer the company likes to identify anyone declaring a disability early in the process.

Recommendation: The Care Company should choose ‘Indeed Apply Partial’.

Applicants can complete stage 1 of their application, including any disability declaration,  within Indeed. Each applicant is made aware that more information is required and instructed on how to complete their application.

Scenario 3: A College

A College is concerned about using Indeed because it wants only the most motivated  applicants to apply. As an Ofsted regulated employer, the College application form is comprehensive. It wants to maximise the application completion rate.

Recommendation: The College should use ‘Indeed Apply Max

Applicants can complete most of an application in their Indeed Account. Applicants have access to CVMinder to complete their Work History and Education History. Time invested in applications is higher, so applicants may be more motivated to complete them.

Scenario 4: An Internal Recruitment Department

An internal recruitment department wants to remove all barriers to the start of any application via Indeed. It is happy to contact applicants based upon a CV and statement before requesting the best of them to complete their application.

Recommendation: The internal recruitment department should use ‘Indeed Apply Basic

This method is almost frictionless, but allows the applicant to give consent prior to delivering their basic details. In most cases, details received will include:

  • CV
  • personal statement
  • name
  • email address and
  • telephone number

Want to know more?

Contact us now to find out more about Indeed Apply and how CVMinder ATS is making recruitment easy for HR teams and internal recruiters. Customer of CVMinder say that it’s the best Applicant Tracking System for Care, Education, Hospitality and employers in other markets. It’s low cost, easy to use and comes with excellent support for you and your candidates. It also support Indeed Apply. Contact us now to find out more.


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