Job Advertising

The case for Apprenticeships has been made. There were over 500,000 apprenticeship starters in 2015 / 16 and that number is expected to grow.

“The growth in apprenticeships is exciting”, comments David Knox Apprenticeship and Employer Engagement Officer for Kent County Council.

“There are more career choices and more qualification options than ever before”.

A growing number of apprentices want to work close to home, but local apprenticeships can be hard to find. David wants to help by bringing the apprentice closer to local apprenticeships. Offering free apprenticeship advertising is an essential part of his plan for growing the number of apprenticeship placements.

Apprentice Kent

KCC built a great new option for apprenticeships. They call it Apprentice Kent and it offers free advertising.  “We’re already developing inroads with employers, training providers and apprenticeship candidates”, says Daniel Ratcliff, KCC’s Employability Project Officer.

“Our first challenge was making it as easy to use as possible” says Daniel. “We knew that local Colleges were using CVMinder HUB to manage apprenticeship recruitment, so we got together to work out a solution. “

CVMinder HUB integrates with GOV Recruit an Apprentice. With expert knowledge, we helped KCC to understand the type of data they would require before defining an interface.

“Automatic posts to Apprentice Kent was essential, otherwise Training Providers might not use it at all”, comments Stuart Haddow, XperiSoft’s MD.  The admin overhead of posting every apprenticeship by hand would be too high. “Daniel has a great team and we successfully delivered the whole interface in double-quick time”.

Want to know more?

CVMinder HUB helps Training Providers to manage apprenticeships, work placements and other vacancies. Target the right candidates faster, receive more applications and manage everything in one, central recruitment system.  CVMinder HUB also has an employability module to help Training Providers improve learner outcomes.

To find out more about Apprentice Kent, please visit www.apprenticekent.co.uk or call 03000 414005.

To find out more about CVMinder HUB, please contact us now.

jobrapido is a global job aggregation engine and job search platform. That’s another way of saying a really big job board with lots of jobs on it. It was a subsidiary of Jobsite UK Limited, but Jobsite is now owned by TotalJobs Group. It claims to have over 70 million users and it tries to give them a single platform to access all jobs. Now you can advertise your jobs on jobrapido automatically.

MultiPost

Gaining maximum job exposure at the least cost is a goal for many internal recruiters and HR officers. Recruiting budgets are under pressure and job board selection can be a gamble. Using free job advertising options is an effective way of reducing recruitment costs. But advertising jobs by hand takes time and time is in short supply for internal recruiters.

One answer is to find an Applicant Tracking System (ATS) with a jobs MultiPost module. MultiPost can upload your jobs onto your favourite subscription job boards automatically. It should also help you advertise on other job boards too. Options for free job posts are an addictive advertising supplement. With easier control and less effort, some employers are trying more free job advertising before they use up credits on subscription job boards.

Any MultiPost module should advertise jobs on jobrapido for you. It should also help you advertise jobs for free on GOV Find a Job, Indeed and Google for Jobs.

Want to know more?

CVMinder ATS is a recruitment system for employers. It makes recruiting quick, compliant and less costly, from advertising to hire. It has a great jobs MultiPost module that can advertise jobs on jobrapido, other free advertising options and your favourite subscription job boards.

Contact us now to find out how much you can save.

Recruitment budgets are under pressure, so it helps when you find a place to advertise jobs for free. That’s so long as it produces applicants and the time taken to post jobs doesn’t outweigh the benefits. There are options to automatically post jobs for free on Adzuna, so we should check it out.

The case for Adzuna

Adzuna is a search engine for jobs. Adzuna tries to list ‘every job from everywhere’ and wants to be the best place for jobseekeers to start a job search. To achieve that, Adzuna collects millions of vacancies from job boards, websites and elsewhere. Follow the link to post jobs for free on Adzuna.

Like most free job sites, Adzuna must make money from somewhere. To achieve a revenue stream, employers can sponsor their jobs on a pay per click basis.

Uploading jobs by hand can be replaced by a good Applicant Tracking System. One with a MultiPost feature should post jobs to Adzuna automatically. But, is it worth it?

Does Adzuna work for free job advertising?

The measure of success with Adzuna is the number of job applications it produces. However, the number you receive isn’t solely down to your job board. We should ask three questions to qualify whether Adzuna is good for free job advertising:

• Can jobseekers find Adzuna?
• Can jobseekers find your job on Adzuna?
• Is your job attractive enough?

Can jobseekers find Adzuna?

Most jobseekers start with Google, Bing or other internet search engine. They look for jobs, not job boards. Typical searches might look like “catering jobs in Essex” or “software developer jobs”. The search results guide the jobseeker to a job board. Thankfully, we have seen Adzuna pop up in job searches, so Adzuna gets a tick.

Can jobseekers find your job on Adzuna?

You’ve learned that you can post jobs for free on Adzuna and that jobseekers can find Adzuna. But, can they find your job?

This requires a bit of smart thinking on your part. All job boards, including Adzuna, try to deliver the most relevant jobs in their search results. The search relevance of your job is assessed by the job board and among other details, they consider:

• Job title
• Location
• How long the job has been open
• Whether you have optimised you advert

So, make sure your job title is one that people search for and that the job location is recognised. Some employers have awkward postcodes or addresses and that can make jobs less visible or appear in the wrong location. It’s also a good idea to expire older adverts and republish them regularly because free job postings re often removed from search results faster than sponsored listings.

Finally, optimise your advert so that the job title is repeated several times. A good Applicant Tracking System should help you do this.

Is your job attractive enough?

This is a big subject and one we can’t cover here in great detail. However, here are some basic pointers:

• Is the salary clear and appropriate? Avoid zero salaries and statements like “negotiable” or “dependant upon experience”.
• Make sure the first paragraph reviews the job and not your company. Jobseekers want to know within seconds whether your job is one they should be reviewing.
• Punctuate your job advert with headings so that jobseekers can scan each section quickly.
• Use bullet lists so that jobseekers can scan job requirements more easily.

Follow the link to discover how to write adverts that get more job applications.

Should you use Adzuna for free job postings?

Overall, Adzuna seems like a good option. You just need to consider time versus reward and compare it with other great options for free job postings. Arguably, you can get more applicants with Indeed. But why not post jobs to both?

Having an ATS takes away the dilemma. The best Applicant Tracking System, or even a good one, should give you a MultiPost feature. This can automatically post your advert on a number of job boards. Some of those like Indeed, Adzuna and GOV Find a Job offer free job advertising.

Want to find out more?

According to its users, CVMinder is the best Applicant Tracking System for employers in Care, Education, Hospitality and other markets. It manages the whole recruitment process, from advertising thru shortlisting, interviews, offers and on-boarding.

If you want to make recruiting easy, inexpensive and successful, contact us now for a confidential discussion. We’re here to help.